Shoot for the Stars, Land Among Giants
What if you aim so high, you actually achieve everything you've worked towards?We are proud to announce we have joined forces with the most influential VC firm in tech, Andreessen Horowitz.
In a world that tells you to be realistic, to take the safe route, to stay in your lane—what happens when you don’t?
What happens when you bet on yourself, on your vision, on the people who believe in it just as much as you do?
Rodeo was built on the idea that commerce should feel like culture—not a soulless transaction, but a vibrant, ever-evolving experience. We wanted to build the next great shopping destination, where discovery is intuitive, style is personal, and influence is authentic.
But building something truly new is never easy.
Our Founder, Lindsay Perper, started Rodeo because she saw a massive shift happening: traditional e-commerce wasn’t working for the next generation. Shopping had become fragmented, uninspired, and transactional. Meanwhile, creators were driving trends, shaping culture, and influencing billions of dollars in purchasing decisions—yet we had no centralized platform that celebrated organic influence.
So, Lindsay went back to NYU Stern, got her MBA, and got to work. We built, we tested, we iterated. We stayed up all night tweaking the experience, solving the impossible, listening to our community.
From the very beginning, Rodeo has been shaped by the people who use it. The creators who push culture forward, the tastemakers who redefine trends, the everyday users who turn shopping into an experience, not just a transaction. Your feedback, your creativity, your engagement—it's all been woven into the DNA of Rodeo, making it a space where authenticity reigns and personal style thrives. We didn’t just build Rodeo for you; we built it with you.
Last year, before the app was even released, we sat in Lindsay’s NYC apartment and dreamed. What if we are able to raise money from not just a good firm, but a great firm. Imagine if it was Andreessen Horowitz, the most legendary VC firm in tech. We heard every doubt, every reason why it "wouldn’t work," every obstacle between us and the future we knew we could build.
“Nothing is more powerful than an idea whose time has come”
- Victor Hugo, author of Les Misérables
And now, after relentless work, pushing forward against all odds, Rodeo is proud to announce that we are joining the a16z Talent x Opportunity Spring 2025 cohort at Andreessen Horowitz.
Yes, that Andreessen Horowitz.
This isn’t just about funding. It’s about proof. Proof that if you build something extraordinary, the world will pay attention. That if you dare to aim high, you might actually reach your wildest ambitions.
For every female founder, every creative, every dreamer who’s been told “no” more times than they can count—this one is for you.
Because the next great companies, the next game-changers, the next icons are people who refuse to play it safe.
We can’t wait to see what’s next for Rodeo and we thank our incredible community for being a part of this journey at an early stage, and shaping the experience as we know it to be authentic, inspirational, and inclusive. To be Rodeo.
Onward from NYC to San Fransisco. The best is yet to come.