This week, we’re diving into a very special collaboration episode with the one and only Jock Merriman, founder of Sir W Merino. Tune in as we talk shop, sheep, and sweaters with a side of entrepreneurial banter that you don’t want to miss.
In this episode, you’ll get an insider look at the creative journey behind our “Not My First Rodeo” sweaters, which blend Jock’s expertise in 100% Merino wool with Rodeo’s love for bold, standout designs. Jock shares the rich heritage of his family’s Australian farm, where every sweater starts on the back of a sheep grazing in open pastures. We talk about how Sir W’s commitment to quality and craftsmanship is woven (literally!) into each piece, making these sweaters perfect for transitioning from casual weekends to business settings.
We also dive into the chaos, excitement, and reality of startup life—from packing and shipping out of a home office to creating sustainable, made-to-order products that reflect the values of both our brands.
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